Drake v Kendrick Lamar’s rap beef has turned very ugly – who is benefiting from such a spectacle?

This verbal boxing match is great entertainment, but the real winners are the artists and label executives getting rich off the spectacle The sight of two (or more) people tearing chunks out of each other is one of humanity’s first and most enduring forms of entertainment. The sheer excitement, the intrigue, the unpredictability, the adrenaline rush, the bloodlust: who can resist? And in exchange for their courage, discipline and possibly even their lives, we reward our gladiators handsomely. It’s payday …