SHOP Stock: Will Merchant Growth Boost the Shopify Share Price?

The Shopify share price was buoyed by strong results throughout 2023. Despite its Q1 guidance disappointing investors in February, the e-commerce platform is well-placed to grow its merchant base thanks to a suite of artificial intelligence (AI) tools that give it a competitive edge. Shopify [SHOP] rolled out dozens of new features earlier this year, including an AI-powered media editor that can enhance product images and semantic search; understand buying behaviours; and allow users to enter more intuitive search queries. …